The objectivesof this research wereto study the communication of opinion Leaders
about Muay Thai leadership and to create the guideline for developing the communication
of opinion leaders regarding Muay Thai leadership.
results of the study showed that the communication
of opinion leaders about Muay Thai leadership had an influence on the opinions of others. Their opinion model was followed by
many people insociety and received more attention from the press. In order to
communicate their knowledge to others, they set up communication objectives and
prepared for a speech presentation by listing communication topics that are suitable
for the audiences and events. They used Muay Thai skills as fundamental
knowledge and also recognized that each situation requires different types of
knowledge and which skills need to be developed in order to become national and
international champions in Muay Thai. They had motivation to be competent
communicators that can communicate effectively.